When savvy consumers are in the market for something — a new pair of kicks, a sweet DSLR camera, hair pomade, a toaster — they turn to the web, knowing there’s a wealth of knowledge and information to be had. But where on the vast Interwebs do they look? Well, that depends on what they want to …
The numbers continue to defy prediction. The time of device explosion is officially upon us. According to Pew the holiday sales numbers are indicating that tablet and e-reader ownership has doubled in the last month. What does this mean? Device use for internet browsing is exploding so be ready to carefully understand how your users are going to view your websites and then be ready to make changes so that you can maximize the number of device use cases for your own audience, AND continuously improve your site over time to account for new devices and faster-than-predicted adoption.
This is a very handy checklist that should keep an e-commerce site manager working on a nice, organized cycle of updates that can help to drive sales. Nice quick read with references to top e-commerce site practices.
Brighthand presents a treasure trove of Smartphone popularity and adoption data that you can use to start building a plan for making your site responsive. For the last two years we’ve watched as mobile device (and Smartphone in particular) adoption rates have way outpaced super smart analysts’ predictions about adoption and browser share. Start by learning more about the most popular devices, make a list of browsers they use and check your Google Analytics to see how the usage on your site is panning out. Next week we will share a progress report on our “device lab” we are building that will allow hands-on testing of sites on devices - a lab you can and should consider building too in 2012.
The IAB mobile marketing center web site has great links and resources for mobile developers - not just ad designers and developers so check it out if you are looking to set some objectives for mobile in 2012.
![How to Influence Purchasing Decisions On The Web [INFOGRAPHIC]](http://mashable.com/wp-content/uploads/2011/12/125,ScienceofSharing2-360.jpg)
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