Playskool Playmoments 2007- 2008
We gave four Moms of preschoolers a video camera, some Playskool toys (once per month), and some instructions to videotape their kids playing with the toys. We wanted to capture the essence of un-supervised parent->toy-child interaction.  Although the Playskool legal bureaucracy prevented this from becoming a truly user-generated campaign, what we did end up with was hours of totally funny footage including kids using the toys to do things that were far different than intended.  Ultimately for us it was a lot of fun!