E-commerce business planning - 6 key steps

Multichannel Merchant’s Melissa Dowling writes about how GreatGardenPlant.com utilizes 6 key steps to develop a business and manage the online product mix to success for an e-commerce business.  One of the key learnings here is that establishing a process using the right research tools (in this case Google) and repeating the process yielded great results.  This is a great article for small retail businesses moving online and larger businesses moving an established retail business online as well.